AI Insights · Timothy · July 2022
Top 5 Wellness Apps Performance on Unified Platform in Australia Q2 2022
Explore the performance of the top 5 wellness apps in Australia during Q2 2022, including trends in weekly downloads, revenue, and active users.
During the second quarter of 2022, the top five wellness apps in Australia—Calm, Headspace: Sleep & Meditation, Sleep Cycle - Tracker & Sounds, ShutEye®: Sleep Tracker, Sound, and Waking Up: Meditation & Wisdom—showed varied performance trends across downloads, revenue, and active users. Here is a detailed look at their performance.
Calm saw a notable fluctuation in weekly revenue, starting at approximately $107K at the end of March and decreasing to around $87K by the end of June. Weekly downloads peaked at 10.4K in late April, followed by a decline to 6.1K by the last week of June. The app's weekly active users remained relatively stable but saw a slight decrease from 87.6K to 79.3K over the quarter.
Headspace: Sleep & Meditation experienced a peak in weekly revenue of about $90K in mid-April, then gradually decreased to approximately $70K by the end of June. Weekly downloads showed a downward trend, starting at 5.4K at the end of March and dropping to about 3.1K by the end of June. The app's weekly active users also declined from 57.3K to 49K during the same period.
Sleep Cycle - Tracker & Sounds had a moderate performance in weekly revenue, fluctuating between $24K and $18K throughout the quarter. Weekly downloads started at 4.8K at the end of March and decreased to around 2.6K by the end of June. The app maintained a relatively stable number of weekly active users, with a slight decrease from 59.4K to 55.3K.
ShutEye®: Sleep Tracker, Sound showed a peak in weekly revenue of around $24.9K in mid-April, followed by a decrease to approximately $12K by the end of June. Weekly downloads peaked at 6.4K in mid-April, then reduced to about 3.3K by the end of June. Weekly active users saw a slight increase from 4K to 5.1K over the quarter.
Waking Up: Meditation & Wisdom saw a steady increase in weekly revenue, peaking at $19.4K in late April before slightly declining to around $15K by the end of June. Weekly downloads were relatively stable, ranging from 497 to 684 throughout the quarter. Weekly active users remained consistent, fluctuating slightly between 6K and 5.3K.
These performance trends highlight the dynamic nature of the wellness app market in Australia during Q2 2022. For more detailed insights and data, visit Sensor Tower.
